Tools & Techniques of Conducting Online Research-The step by step guide, the secrets and best practices of online surveys

Expected Learning Outcomes:

• The emerging trend of web based surveys and why it is popular
• Difference between traditional ways of conducting surveys and web based
• Obtain and develop samples for Web-based surveys
• Concern and ways to reduce online “error”
• Ways to boost survey response and completion rates
• The nuts and bolts of conducting effective online research projects
• Online survey tools available in market
• Analysis process of online surveys
• “Fresh” or panelists

Who should attend?
Market Reseachers, Marketing Department, Human Resource Departments, Customer Service Department, Sales Department

Duration of Course – 1 Day

Detail Course Outline:

1 Day

• The emerging trend of web based surveys and how it fits into marketing decision-making
• Key differences between traditional and web-based surveys
• Research types suitable for web based surveys
• Understand the research background and objectives
• Key concerns of web-based surveys, what are the “errors” related to web-based surveys and how to minimise those errors
• How to recruit your respondents and improve their representativeness?
• Online questionnaire creation and key concerns related to web-based surveys
• How to improve response rates?
• Optimising the hybrid of online/offline surveys
• Key online survey tools suppliers
• How to prepare an online research proposal that sells and prepare an online research brief?
  

For more information, contact info@ao2consulting.com